Sydney Sweeney just took a wild internet meme and turned it into cold, hard reality, one sudsy bar at a time.

The Euphoria star has officially gone from silver screen to soap queen with the launch of Bathwater Bliss, a limited-edition bar soap made in collaboration with Dr. Squatch. What makes this product stand out from the rest of the brand’s rugged grooming lineup? According to the company, and confirmed by a very cheeky press release, this soap includes a literal splash of the bathwater used during Sweeney’s viral bubble bath campaign for their Natural Body Wash.

Yes, that bathwater.

Back in March, fans were whipped into a frenzy after the actress appeared in a sensually whimsical bath ad promoting Dr. Squatch’s all-natural body wash. The visuals were clean, cheeky, and more than a little suggestive, as Sweeney lounged in a clawfoot tub surrounded by mountains of bubbles. But as it turns out, fans weren’t just watching, they were asking.

“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney said with a laugh, in a statement that manages to be both self-aware and slightly unhinged.

And that’s exactly what she did. Rather than brush off the weirdness, the 27-year-old actress leaned all the way in, turning an internet obsession into a cheeky nod to both her growing brand and the fanbase that made her a viral sensation.

The soap itself is no gimmick. Bathwater Bliss is crafted with exfoliating sand and pine bark extract, giving it a gritty texture that’s all about scrubbing off the day the natural way. But the real headline is in the tagline, this bar of soap channels “two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub.”

And honestly? That’s marketing gold.

Sweeney, who recently made headlines for her high-profile breakup, isn’t slowing down. Instead, she’s flipping the narrative, channeling her energy into quirky, bold, and slightly bizarre business moves. This soap isn’t just a viral moment, it’s a clever extension of her playful persona, a blend of self-deprecation and entrepreneurship that shows she’s in on the joke.

“It’s weird in the best way,” she said. “And I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love.”

Beyond the laughs and novelty, Sweeney hopes the soap sends a deeper message. As a longtime fan of the brand’s mission, she’s using this moment to spotlight the benefits of natural grooming products and call out the artificial junk packed into many conventional brands.

“Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural,” she added.

So if you ever wondered what Sydney Sweeney’s bathwater might smell like, congrats. Your strange little dream just came true.

Bathwater Bliss is expected to sell out fast, as collectors, fans, and Dr. Squatch diehards scramble to get their hands (and noses) on what may be the sudsiest celebrity crossover of the year.